Acupuncture, "the brand with the circled A" was born as a clothing store, became a social center, a record label and a collective space. While developing the Acupuncture brand, the acupuncturist founder produces records by iconic indie punk groups such as "All The New Accelerators", "The Flying Medallions" and "Jake Vegas", gathering talents and transforming his shop into a laboratory factory, where all the creatives can find expression. Meanwhile its range of skunk funk streetwear conquered the Brit-pop scene and the English hardcore and rave subculture becoming one of the most iconic independent streetwear brands born in London in the nineties.