A point of reference for urban subcultures, ATIPICI came to life in 2003 from the vision of Filippo “Rula” Brucoli, founder and half of the Italian rap-duo ATPC.
Born with a small shop outside the center of Turin as a reality of disruption and counterculture with Hip Hop and Street Culture rooted in its DNA, ATIPICI has conquered urban spaces by establishing itself on the scene, remaining faithful to its values and cultivating the dream of bringing a vision of atypical urban lifestyle as far as possible.
When streetwear culture exploded, we were there.
Research, coherence and foresight have made us a solid and rooted point of reference. Our secret? The unstoppable strength of those who have turned their passion into a job, and love it madly. Thanks to the passion, the unmistakable identity that distinguishes us and the constant search for innovation, ATIPICI continues to grow, confirming itself as a solid reality recognized and appreciated internationally.
Streetwear, music, events, sports, accessories and much more… We are real, unique and stylish. In a word: ATYPICAL.
Come and meet us in the ATIPICI Shops throughout northern Italy, discover more than 20 years of Italian street history and see everything we talk about in our blog!
