WE HAVE BEEN DOING COUNTERCULTURE FOR TWENTY YEARS. FOR TWENTY YEARS WE HAVE HAD STYLE TO SELL
To celebrate the ATIPICI 20th Anniversary, we collaborated with WOC, an internationally renowned Turin street artist, to create graphics that encompass all our energy and the street heritage built over more than twenty years of experience.
We asked him to reinterpret our logo with his unique style, combining it with the voice of Rula, founder of ATIPICI, in an artwork that gave life to the official ATIPICI 20th "Che Stile" tee
We were born in 2003 as a reality of disruption and counterculture with Hip Hop and the Street are our DNA. From a small shop outside the center of Turin, ATIPICI has conquered urban spaces, continuing to believe in our values and cultivating the dream of bringing an atypical urban lifestyle vision as far as possible. When streetwear culture exploded, we were already there! Research, coherence and foresight have made us a solid and rooted point of reference. Our secret? The strength of those who have turned their passion into a job and love it madly. We are real, unique and stylish, in a word ATYPICAL.
June 21, 2003
Rula, of the rap duo ATPC, founded ATIPICI by opening the first ATIPICI Shop. A small space of 40 m2 in Via Nizza which brings together the counterculture of American and Italian Hip Hop.
08 December 2005
ATIPICI settles in the heart of your city. It opens its second location in Via Pietro Micca, 3a, a few steps from Piazza Castello. ATIPICI is establishing itself as a point of reference for Turin and Italian Street Culture.
02 September 2016
Ten years later, ATIPICI is a point of reference for the street subculture with tons of style to spare, iconic beats and a unique vision of the urban lifestyle. The new shop in Via Pietro Micca, 2 is an exaggerated multi-level space, a container of values and visions. A home for the ATIPICI community.
OUR FLOW IN URBAN SPACES
From Turin, ATIPICI spreads its message throughout Italy. New shops begin to appear in Alassio, Alessandria, Novara and Cuneo then Ivrea, Santa Margherita Ligure, Savona, and Asti.
The big step comes in 2021, with the opening of the first ATIPICI Shop Milan. From there our energy spreads towards the rest of Italy: Bologna, Venice and Reggio Emilia are the first and we have no intention of stopping.
ATYPICAL = COMMUNITY
Today as then, ATIPICI draws its strength from the community, from the people with whom we share values, dreams and ambitions.
We want to be a multifaceted, interdisciplinary and transversal container of street culture, capable of offering ideas and inspirations that are tools for your free expression. An engine of counterculture. An antidote against single thinking.
The more people we manage to involve in the ATYPICAL Shops and in our digital spaces, the more resonance we will have to transfer our values, the more powerful and unstoppable our community will grow. Then ATYPICAL will be a state of mind and it will really be everywhere. That's the dream. Sky's the limit.
THE PROJECT DEDICATED TO OUR CREATIVE COMMUNITY
If you are one of us, we will be with you, supporting you and becoming an amplifier of your creativity. For the twenty years of ATIPICI we have gathered our network and we want to make it available to you. Creatives, professionals and dreamers, all atypical and atypical.
Do you dance, play, are you a creator or do you have any particular skills? Do you have a project to carry out but don't know how to start?
Below you will find an open source file with the contact details of the ATIPICI Network which is continuously updated. Go to the link and use it to create your project! Become part of the ATIPICI Network. Click below, leave your name, contacts, skills, projects and share them with our and your community to get involved with a project that can truly feel like yours.
