Dickies Mania: the return of utility workwear
Clothing with an essential aesthetic in which the focus is placed on extra-resistant premium materials? We are talking about street workwear and Dickies deserves a place of honor among the...
Clothing with an essential aesthetic in which the focus is placed on extra-resistant premium materials?
We are talking about street workwear and Dickies deserves a place of honor among the top brands.
Since Instagram is also slowly becoming obsolete, Gen Z fashion trends are born and expressed mainly on TikTok. Exactly as happened with the comeback of Dickies.
The short video entertainment social platform par excellence, TikTok has the potential to make any content go viral, no matter who posted it or how many followers that account has. Every video can potentially be a global trend, as long as it meets the taste of users and has a good deal of luck with the omnipresent and inscrutable Algorithm.
If you then add a little push from celebrities of the caliber of Kanye West - who showed up at the 2019 MET Gala in a total Dickies look - an almost forgotten brand can suddenly return to the wardrobe of younger people as a must-have with a timeless style .
A bit of Dickies origins
Dickies was born in 1922 as a small production of work overalls . Founded in Texas by Colonel Dickie, it became a workwear giant during the Second World War, being chosen as the only official manufacturer of US Army uniforms.
Obviously Dickies was not the first workwear company in America and the winning card was the idea of combining the excellent quality of the products , comfortable, practical and resistant, with exceptional aesthetics in order to make one's apparel always fashionable , to “look more beautiful during any activity” . 
As the years and trends pass, this slogan becomes more and more concrete. A revolutionary concept at the time that ended up taking the brand outside the walls of factories and workshops, conquering the taste of the American working class. The Dickies style arrives on the streets of the States and in everyday lifestyle .
In the '60s, the champions of this trend were the Latin communities of the Californian "cholo style", while in the '90s the baton passed to the skater subculture , who took Dickies trousers as their uniform. The icon of this trend were the Dickies 874 , the model of regular fit pants with a straight cut and ultra-resistant fabric , perfect for the passion of skaters, also made up of devastating falls and tears. 
As we have also seen with other trends - such as Tie-Dye - we live in a moment of ferment and reevaluation of the styles of the past , in particular those of the 90s and Y2K (2000s), and this would seem to be the definitive moment for the return of the utilitarian workwear look by Dickies brand .
The Dickies pants trend: focus on Dickies 874
Today, the TikTok trend in which Dickies pants are the undisputed protagonists is not so much focused on outfit grids, match tips and unboxing. What is surprising is that this latest trend is mainly taking the form of lots of video tutorials to explain how to buy Dickies products : from infographic illustrations of the fit of the different models, to the list of shops, vintage fairs and sites on which to buy them - first among all ATIPICISHOP.COM OBVIOUSLY
The immense quantity of content demonstrates the enormous interest that orbits around a very high quality brand, accessible to all, such as Dickies.
The Dickies pants trend of recent months
In fact, in recent times a macro trend has been emerging whereby an increasingly large niche of fashion addicts rejects fast fashion in favor of higher quality products that last over time - aspiring to be vintage - but which still have low prices. Among these, Dickies is at the top , alongside other workwear brands such as Carhartt WIP. 
High fashion stars, street culture icons such as Bella Hadid , Emily Ratajkowski , Justin Bieber and A$AP Rocky , and Italian and international influencers seem to be in perfect agreement with this way of experiencing streetwear and have consecrated the utility style of Dickies wearing their garments on various occasions, from everyday life with baggy dungarees to flannel shirts perfect for winter , in turn inspiring TikTokers and micro-influencers to show everyone their selection and unique ways of wear these products. 
The latest Dickies fashion trend is mainly the work of female creators who show us how wearing Dickies in a traditional way is no longer enough: to give an edge to your look you need to invent new ways of wearing Dickies 874 . Most users are opting for pants a few sizes larger - aka oversized pants - and then turning the belt flap outwards , leaving the metal hook unfastened and showing the internal white detail with the model number and logo of the brand , at Madison Beer.
Thus, a pair of trousers that no longer seemed to have anything new to offer, like the Dickies 874, has been brought back to success, giving it a new life.
