Usual: urban style inspired by the 90s. "Nostalgia 1994" sweatshirts and tees pay homage to hip-hop. Current looks with references to the street mood of past years.
Usual is a brand created in 2016 by designer and writer Massi Poggiolini. The brand enjoys the artistic realities of "underground" Milan, taking inspiration from the musical and stylistic movements of the 90s, revisiting their urban looks and atmospheres.
Among Usual's cult items there are the "Nostalgia 1994" sweatshirts and tees, a tribute to the year in which the greatest records in the history of Hip Hop and beyond were produced. The collections recall the colors and street mood of those years, making the looks current and versatile, defining a contemporary and trendy lifestyle.
Purchase on the online shop and receive directly to your home in 1/3 working days | Fast shipping to Italy | Fast worldwide shipping!
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