Karl Kani

Karl Kani, the urban brand par excellence that was capable of revolutionizing fashion standards by representing a real model and lifestyle for the young people of the 90s. The Brooklyn brand was born during the golden years of Hip-Hop American and was inspired by street culture, reaching the point of conquering the taste of artists from the most diverse genres.
At just 16 years old, designer Carl Williams began his creative journey with the aim of combining two great passions: music and fashion.
In 1989, the young designer moved to Los Angeles, where he experienced the sub-culture of the West Coast, refining his style and defining a more serious character.
A short time later, the public began to notice his talent, increasingly requesting his exclusive and distinctive garments. In just a few years, the brand became one of the most important and influential in the US urban scene of the 90s and soon conquered the international scene.
Artists of the caliber of Tupac, Biggie, Nas and Puff Daddy were the faces of Kani's advertising campaigns, perfectly reflecting the style of the brand, making the garments true must-have icons.
The brand with its simplicity and linearity brought trends such as baggy pants, the iconic multicolored striped T-shirts and many other items into the world of fashion, all rigorously distinguished by an oversized fit.
Today the Karl Kani brand has spread internationally to more than 25 countries in Europe and 13 flagship stores in Japan, maintaining its timeless style linked to the golden age of rap. His passion for quality, design and craftsmanship have made Kani a brand made exclusively in the USA.

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