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The 2Pac revolution

TuPac Shakur brought a real revolution in urban aesthetics and in the world of fashion, combining the concepts of Luxury and Hip Hop for a new perception of Street Culture....

2Pac's revolution in the world of fashion

Born in New York on June 16, 1971, the rapper multifaceted , who died in 1996, in just a few years he became one of the most influential artists on the American music scene of the early nineties . Involved in the feud between East/West coast and in the clash against the legendary Notorious BIG, he lost his life in an ambush in Las Vegas.



In the history of rap there are characters who have played a particularly important role in the development of the genre and the culture. Among these, one of the most loved of all time is 2Pac. The 90's mania we are experiencing in recent months has the merit of having brought back interest in one of the legendary figures: Tupac Shakur . Trend setter of those years and today more than ever a source of inspiration for stylists and streetwear lovers, 2Pac is synonymous with style and personal look.


An OG style, that of 2Pac

Tupac had the ability to take some simple elements and turn them into something incredibly recognizable. The backwards bandana with the knot on the forehead was a clear example of this. Multipurpose accessory, you can tie it around your neck or put it in your pocket. This handkerchief has made the history of Hip Hop and is essential for giving a touch of street style .

Close-up of Tupac Shakur with a backwards bandana, an icon of 90s street style
2pac didn't give up Baggy Jeans and Timberland Boots even on the Red Carpet. The oversized cut, symbol of Urban clothing, took on a revolutionary meaning within main stream contexts. For an intentional reference to the 90s it is essential to wear them with partially exposed boxers.

Tupac Shakur and Rosie Perez get out of Cadillac at a premier
The dungarees , from a garment used by workers to an element of style. An element loved by Tupac Shakur and which today is back in vogue among young people, adopted especially in women's clothing, like all worker's clothing. Whether cotton or denim, dungarees are the casual item that 90s lovers cannot miss.

2Pac Shakur in casual street good guy look with denim overalls over blue and white striped long sleeve polo shirt
Tupac in particular did one thing before other rappers: bringing Rap into high fashion and vice versa. Gianni Versace , who understood its potential, designed tailor -made garments for him . The partnership led the rapper to be the first to model for a luxury brand .

Tupac Shakur and Kidada Jones in high fashion looks with gold velvet Versace suits at a fashion show


Primitive x Tupac: The tribute to the legend

Paul Rodriguez's Primitive Skateboarding has launched an exclusive capsule collection in honor of Tupac's 51st birthday . The streetwear and skateboards clothing collection consists of extra stylish T-shirts, crewnecks, hoodies, skate decks.


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Back of the black short sleeve t-shirt with photo graphics of Tupac from the Primitive x Tupac collection in limited edition streetwear clothing

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